Wednesday, November 19, 2008
One of my favorite commercials that I have seen lately is part of the "inappropriate/appropriate" San Jose Sharks television commercial campaign. The particular video that I liked the most was the portrayal of an "inappropriate" Sharks fan on a first date. Not only does it make me laugh just about every time, it also speaks directly to me as a fan of the Sharks and a guy who is always making sure not to do anything inappropriate on a first date. The beauty of this ad is that it narrows down its audience to Sharks fans but does not put a restriction on age or gender. Viewers young and old, male and female get a chuckle when they see it. If you are not a Sharks fan it most likely does not make much sense to you and is not aimed at you. Take a look and see if you're part of the target audience.