Individual Blog #4

Heartless Humor from Pepsi

I know that the younger generation isn't the easiest to reach these days. Sometimes you have to shock their imagination into paying attention. But Pepsi may have gone too far with their new Pepsi Max campaign. The big idea was to make the fact that Pepsi Max has only one calorie blatantly obvious to viewers of the ad, but to show a cartoon calorie committing acts of suicide, come on, that's just in bad taste. It isn't hard to understand that "one is the loneliest number" but during the midst of another depression with the market down as it is and being the holiday season, the suicide rates increase in America. Did they forget about doing their homework on these things? I seriously doubt it.

Bad publicity is still publicity, but I don't think Pepsi is in need of its name being heard. The artwork is well done and arresting, but there are better ways of depicting a low calorie soda. Take a look at their ad below, because I guarantee you won't be seeing it in any publications for much longer.

Individual Blog #3

After perusing through AdAge.com, I came across an article about At&t's new strategy for reaching the younger generation online. Their basic premise for this is to create YouTube videos that they are hoping will skyrocket into success as a viral video. To accomplish that feat they have hired two of the top women bloggers of the Internet, Justine Ezarik and Karen Nguyen, to showcase their newest and latest phones. Needless to say I must not be their target audience because I have no clue who these women are.

The videos place these women into a random area in the U.S. where the two have to rely on the At&t phones that they are given to get them through assigned tasks. I personally think these videos are a lame attempt at keeping the attention of young viewers with a reality TV show theme that are already plaguing our society. At the bottom of the article I read a comment by John Kantor that brings up a great point, "No one watches Justine to hear what she says." Most viewers watch her because she is attractive, why should people care about what she has to say about the phones? My final thought on this idea is, At&t, you need to pull out of this advertising ploy immediately! It is going to flop.

Individual Blog #2

One of my favorite commercials that I have seen lately is part of the "inappropriate/appropriate" San Jose Sharks television commercial campaign. The particular video that I liked the most was the portrayal of an "inappropriate" Sharks fan on a first date. Not only does it make me laugh just about every time, it also speaks directly to me as a fan of the Sharks and a guy who is always making sure not to do anything inappropriate on a first date. The beauty of this ad is that it narrows down its audience to Sharks fans but does not put a restriction on age or gender. Viewers young and old, male and female get a chuckle when they see it. If you are not a Sharks fan it most likely does not make much sense to you and is not aimed at you. Take a look and see if you're part of the target audience.

Individual Blog #1

On election day, one of the most important dates to occur in my lifetime and I missed it. Instead of celebrating with my country I was celebrating with my fellow hockey fans at the San Jose Sharks Arena. It is hard for me to pass up on a game, however, I was expecting there to be some coverage as to what was going on in the elections. Perhaps a quick blurb about how the race is going, but they did not mention it once. I found out that my president won from a few friends text messaging me on my phone. Needless to say, I was very happy that night. If I were at home, I would have been glued to CNN because, in my opinion, they give the greatest, unbiased reporting of all the news stations. I know that is where I will be watching during Obama's re-election four years from now.

Copy Edit The World

The green-sheet for my Jour 135 class has the mistake of adding a coma after March. When a month and year are used as a date there does not need to be a coma between the two.

In my green-sheet for Music 120, the word jazz does not need to be capitalized. In fact, later in the same syllabus it has jazz written lowercase.


A direct mail advertisement I recently received has the word "repipe" multiple times and in very bold writing. The problem with this is the fact that "repipe" is not a word. What they should have wrote is "re-pipe."


Another direct mail piece I have is for Honda. In the copy write for the ad, there are unnecessary capitalization. You can see in this picture, the words "Advertised Price" do not need to be capitalized.

Word of the Week #8

Ryan Kunis
MCOM 100W
M/W 12:00pm
Word #78
-------------------
Word: Foray

Source:
San Jose Mercury News article
Title: Sarah Palin wonders: Why can't she impersonate Tina Fey on '30 Rock'?
by Julie Bosman, New York Times

"The McCain campaign tightly limits Palin's availability to her traveling press corps, bu during the rare foray to the back of her campaign plane in the last several weeks, she has told reporters that she "would love to" make a guest appearance on "SNL.""

Definition: (Noun)
1. a quick raid, usually for the purpose of taking plunder. Vikings made a foray on the port.
2. a quick, sudden attack: The defenders made a foray outside the walls.
3. an initial venture: a successful foray into politics.

(verb - used without object)
4. to make a raid; pillage; maraud.
5. to invade or make one's way, as for profit or adventure: foreign industries foraying into U.S. markets.

(verb- used with object)
6. to ravage in search of plunder; pillage.

The final goal was made in overtime when the San Jose Sharks offense executed a flawless foray on the Philadelphia Flyers' defense.

Mystery Character

With her librarian style brown hair and thin-framed glasses, she is often referred to as a MILF. Her fair skin and amazingly white-toothed smile give her an untypically cute appearance for a person in her position. She is always dressed conservatively and professionally, as she should. She may not be the smartest woman or the most experienced, but she has come a long way. Many people are dumbfounded over the statements that she makes and often times those statements are heavily criticized by the entire country. She is also known for her somewhat outlandish thinking toward the use of firearms and knowledge of prehistoric dates. She is accustom to cold weather and a big fan of hockey because of it. In fact, she has even dropped the puck for a season opener for the NHL. There are so many qualities to this woman that make her a great person, but there are even more qualities that scare the entire United States of America.